PRODUCT REVIEWS
TALK
FUN
TRAVEL
ENERGY
ACT
HOME
KNOW
GAIA
NEWS
SHOP
FREEBIES
Username
Password
Remember me
New User
Upload the Video
Title
Tags
Description
Advertisement
Post a Video Response
Tweet
General
Comment
Share
Links
Green Marketing Saint or Sinner
Ethical consumerism… is worth £43billion per year. What’s your share? Customers now expect the brands that they engage with to be responsible and sustainable. What’s more today’s consumers can easily spot ‘greenwash’ and see through dubious claims.
Ethical consumerism… is worth £43billion per year. What’s your share? Customers now expect the brands that they engage with to be responsible and sustainable. What’s more today’s consumers can easily spot ‘greenwash’ and see through dubious claims.
At this one day event you’ll learn about the best (and worst) practices in marketing, gain insight into new ideas to get your business promoted and help you sell more.
The powerful mix of content, presentation styles and diverse viewpoints will show you to how to enhance your business and discover a new attitude to the world of green and ethical consumerism.
At this information packed event you’ll…..
Learn from seasoned green- marketing experts including Fairtrade, Belu & The Green Awards
Understand the secrets of winners and losers in the minds of industry leaders
Explore real life green-marketing case studies…the ones that worked (and the ones that went wrong)
Discover how leading brands meet their products sustainability challenges.
See how novel marketing ideas can get you noticed (and stand out from the crowd)
A recent survey of FTSE 100 companies found that ‘Integrity’ was the NO.1 most popular brand value with ‘Responsibility’ in 6th place and Environment at NO.11. For successful brands credible and quantifiable marketing is now the key issue for selling products and services to those eager to grab a share of the ‘green’ wallet.
So how will you communicate your own green and ethical credentials in an honest, straight forward way?
Can you sell your products and services in a way that is truly authentic to your goals?
These questions and many more will be posed (and answered) at Green & Ethical marketing: Are you a Saint or Sinner?
Ticket discounts available
(
more
)
(
less
)
http://www.whatisgreenmarketing.com
Details:
Duration: 00:01:04
Views: 402
Ratings: 0 votes
Submitted by:
chris
Date: 22/02/2011
Tags:
KNOW
,
Lectures
,
Conferences
Options:
Save to favourites
Send this video to a friend
Rate this video:
Excellent (
5)
Good (
4)
Average (
3)
Bad (
2)
Awful (
1)
Rate
Click here to add comment
If this link is broken
Contact us
del.icio.us
Digg
Furl
Netscape
Yahoo! My Web
StumbleUpon
Google Bookmarks
Technorati
BlinkList
Newsvine
ma.gnolia
reddit
Windows Live
Tailrank
Related Videos
green marketing promo
00:01:04
The Eco Alphabet All Symbols of the Eco-language
0:05:13
Amazon.co.uk Widgets